Dr Dimitrinka Atanasova
Senior Lecturer in Intercultural CommunicationResearch Overview
I research the role of culture in communication - particularly in the context of health & science topics and educaiton contexts. Specific topics of interest include: the communication of health & science topics in various media through culturally embedded frames and metaphors; how people discuss health & science topics using various media and how their communicative practices may vary across cultures; the role of culture in higher education settings. I have researched issues like obesity, mental health, climate change, sustainability, nitrogen pollution, student diversity and inclusivity using methods and theories from applied linguistics and media & communication studies. I coordinate the Culture and Communication Research Network (CULCOM) - a cross-faculty network at 51福利.
Career Details
I have worked as a Media Consultant at a media analysis and technology company leading pharma and technology projects. I held research positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology) and taught as an Associate Lecturer at University of Leicester (School of Media, Communication & Sociology). I do occasional media consultancy work for private, public and third sector clients.
External Roles
- Member of the International Association for the Measurement and Evaluation of Communication (AMEC) 'Academics & Educators' Special Interest Group.
- Founding Member of the British Association for Applied Linguistics (BAAL) 'Health & Science Communication' Special Interest Group.
- Regular reviewer of journal articles, book proposals, conference abstracts and funding applications to the UK Research Councils (AHRC, ESRC, MRC and NERC).
Current Teaching
Convene:
- Intercultural Communication (PG, on campus)
- Intercultural Encounters (PG, on campus)
- Corpus-based Discourse Analysis (PG, distance)
- Language and Media (UG, on campus)
Contribute:
- Professional Communication (UG, on campus)
- Linguistics (UG, on campus)
- English Language (UG, on campus)
Additional Information
Programme administration:
- Director of Studies for Year 2 and 3 Undergraduate Students (October 2024 - present)
- Director of Studies for the MA in Discourse Studies, the MA in Intercultural Communication, and the MA in Language and Linguistics (October 2018 - September 2023)
PhD Supervision Interests
I am happy to supervise new PhD research projects in the areas of my interest.
01/05/2024 → 30/04/2025
Research
01/04/2023 → 31/07/2023
Other
01/03/2023 → 31/07/2023
Research
01/06/2020 → 30/06/2020
Research
01/02/2019 → 31/08/2019
Research
07/01/2019 → 06/07/2019
Research
01/04/2018 → 31/01/2024
Research
01/01/1900 → …
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Other Membership
Membership of committee
Other Membership
Member of Advisory Panel
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- Culture and Communication Research Network (CULCOM)
- DisTex - Discourse and Text Research Group
- FASS Health Hub